We have compiled a list of questions to help you prepare for a venture capital meeting and provide guidance on topics about which the NJTC Venture Fund team may ask. Of course, these questions should not be interpreted as a strict agenda. You should present in the manner that best conveys your particular opportunity.
"Elevator Pitch"
In a concise manner, describe what your company does:
What do you sell?
To whom do you sell?
Why do they buy?
Corporate Information
Founding date (month/year)
Location(s)
Structure
Number of employees (full-time, part-time)
Management
A brief overview of all key members
Highlight all relevant experience and discuss hiring needs going forward
Market Opportunity
Describe the target market
How big is the market today?
How fast is it growing?
What are the growth/opportunity drivers?
Distribution/Sales Strategy
What is the value proposition for target customers (why do they care)?
How will you reach the customers?
Who are the decision makers within the target customers and how do you gain access to them?
How much will this sales process cost?
Customers
Who are your key customers?
If you are pre-revenue, who are your beta customers or whom will you target as beta customers?
What does your sales pipeline look like?
Product Development
Status of product?
Outline key milestones and expected completion dates
Business and Revenue Model
What is your economic model?
List prior year actuals and five-year projected revenues and profits
What is the assumed number of customers per year and what percentage market share would that be?
What are the key assumptions in your model?
How and when will you make money?
Competition
Who are your competitors?
How do you differentiate yourself?
What is your sustainable advantage?
Risks
What can go wrong? What are your concerns?
In particular, you should be prepared to address the following potential risk factors:
